Privacy Policy
Effective Date: August 1, 2025
Last Updated: September 11, 2025

Whiterock Montego Bay (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website whiterockmontegobay.com, especially in the context of tourism services offered in Montego Bay, Jamaica.

Please read this Privacy Policy carefully. If you do not agree with the terms of this policy, please do not use our website or services.

1. Information We Collect

We collect the following types of information:

a. Personal Information

  • Full name
  • Email address
  • Phone number
  • Passport or ID (only if required for booking)
  • Payment information (processed through secure third-party services)
  • Travel preferences
  • Nationality and age (if required for eligibility)

b. Non-Personal Information

  • Browser type and version
  • IP address
  • Device information
  • Referral source
  • Browsing activity on our site

2. How We Use Your Information

We use your information to:

  • Facilitate bookings and reservations
  • Respond to inquiries and provide customer support
  • Send confirmations, updates, and travel-related notices
  • Improve our services and website functionality
  • Conduct marketing and promotional campaigns (with your consent)
  • Comply with legal and regulatory requirements under Jamaican law

3. Legal Basis for Processing (for EU Visitors)

If you are a visitor from the European Union, we rely on the following legal bases:

  • Your consent (Article 6(1)(a) GDPR)
  • Fulfillment of a contract (Article 6(1)(b) GDPR)
  • Legal obligation (Article 6(1)(c) GDPR)
  • Legitimate interests (Article 6(1)(f) GDPR)

4. Cookies and Tracking Technologies

We use cookies to enhance your experience, understand usage patterns, and deliver tailored content. By using our site, you consent to the use of cookies. You can manage your cookie preferences in your browser settings.

5. Sharing Your Information

We may share your information with:

  • Local tour operators or travel service providers (only for booking purposes)
  • Payment processors (e.g., Stripe, PayPal)
  • Marketing partners (only with your consent)
  • Legal or government authorities, if required by law under the Jamaica Data Protection Act, 2020

We do not sell or rent your personal data to third parties.

6. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy or as required by applicable law.

7. Data Security

We use appropriate technical and organizational measures to protect your information, including:

  • SSL encryption
  • Secure server infrastructure
  • Access controls
    However, no internet transmission is 100% secure, and we cannot guarantee absolute security.

8. Your Rights (Including Jamaican and EU Law)

You have the right to:

  • Access your personal data
  • Request correction or deletion
  • Withdraw consent at any time
  • Object to processing
  • File a complaint with the Office of the Information Commissioner in Jamaica or a relevant supervisory authority in your region

To exercise these rights, contact us at: [email protected]

9. Children’s Privacy

Our services are not directed to individuals under 16 years of age. We do not knowingly collect data from minors without parental consent.

10. International Transfers

If you are accessing the site from outside Jamaica, please note that your data may be transferred to—and stored on—servers located in Jamaica or other jurisdictions. By using our services, you consent to this transfer.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.

12. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us at:

Whiterock Montego Bay
Dr Aston King Highway Unity Hall, Montego Bay, Jamaica W.I.
Email: [email protected]